Optimizing Your Website for SEO
Having a website that ranks well on search engines is crucial for visibility and attracting visitors. Fortunately, your website comes equipped with built-in SEO tools that allow you to configure essential meta tags, which include meta titles, descriptions, and keywords. These elements help search engines understand your content and improve your site's ranking.
What SEO Tools Can I Use to Update My Homepage?
Log in to your website Dashboard and select Configuration > Homepage SEO. You’ll see pre-configured information here that you can update to your preferences.
- Title: This appears in the tab title, and will be the title of your site in search engines.
Keep it concise and relevant to your website content. We recommend that it includes your name, your brokerage name, occupation and areas of focus. - Description: This is the brief blurb under your site title that appears in search engines.
Limit your description to about 20 words, with a maximum of 255 characters. Ensure it summarizes the content effectively and includes relevant keywords. Avoid using HTML tags or any other formatting. - Keywords: These are words or short phrases people search for, that represent the topics your website covers.
Choose relevant keywords that describe the content of your homepage. You can use up to 450 characters but avoid duplication of words, as it can negatively impact your SEO ranking. - Robots Meta Tag: The Robots Meta tag should be left at its default setting (INDEX, FOLLOW) to ensure that your website is indexed by search engines like Google. Only change this setting if you have a specific reason and are aware of the impact.
After making your updates, click Submit to save your changes.
How Can I Add Meta Data for Other Pages?
Go to Configuration > Meta Data in your Dashboard.
- Click on + Add Meta Data and enter the path for the page you want to optimize.
- Fill out the required fields:
- Path: The URL path for the specific page you’re optimizing. (in www.example.com/this-is-a-path)
- Title: A concise and relevant title for the page.
- Description: A brief description that captures the page content (within 255 characters).
- Keywords: Relevant keywords, keeping it under 450 characters and avoiding duplication.
- Click Submit to apply the meta data to the specified page.
Tips for Effective SEO Optimization
Stay Relevant: Make sure all meta tags are relevant to the page content.
Avoid Keyword Stuffing: Use keywords naturally and avoid overusing them.
Update Regularly: Revisit your meta tags periodically to keep them aligned with any changes to your website content.
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